Privacy Policy (Effective date: 1 January 2025)

Applies to: decorandgrow.com (hereinafter referred to as “the Website”)

Types of Data Collection and Uses

As this website is a browsing platform that does not require registration, we only collect information in the following ways:

Non-personal information

Automatically obtaining device type, browser version, IP address (anonymised), access time and page track for:

• Analyse content preferences to optimise knowledge recommendations.
• Detect traffic sources and improve website performance.
• Generate aggregated statistics required for advertisement placement.

Third-party advertising data

Collecting anonymous interest tags (e.g., “indoor plant care” topic preferences) through cookies from partners such as Google AdSense for targeted display of advertisements for home furnishings or gardening tools. You can manage your preferences through your browser settings or through an affiliate platform such as AdChoices.

Cookies and Tracking Technology

• Basic functionality cookies: store browsing settings such as language selection, page zoom ratio, etc.
• Analytics Cookie: uses tools such as Google Analytics to count content clicks and de-identify data.
• Advertising-related Cookies: third-party advertisers may collect device identifiers through cross-site tracking technology, which you can opt out of through the Network Advertising Initiative (NAI).

Data Sharing and Disclosure

Information is shared only in the following scenarios:

• Advertising service providers: provide anonymised advertising metrics (e.g. “5 balcony remodeling articles viewed”) to Meta, Google, etc.
• Legal Compliance: respond to mandatory requirements such as court subpoenas, government investigations, etc.
• Security: shares anomalous access logs with cybersecurity companies to defend against DDoS attacks.

User Rights (CCPA Compliance)

Even if you are not registered for an account, you are still entitled to:

• Right to Know: enquire via email about the types of data collected in the past 12 months and how it was used.
• Right to Refuse: block analytics tracking code via browser plug-ins (e.g. Ghostery).
• Deletion request: contact us to erase associable personal data (e.g. IP address logs).

Children’s Privacy Protection (COPPA Compliance)

• Unsolicited submission of personal data by children under 13 years of age is expressly prohibited.
• If children’s data is accidentally collected, it will be deleted within 24 hours.

Data Security Measures

• Transmission Encryption: TLS 1.3 protocol is enabled throughout the site.
• Log Retention: access logs are retained for no more than 90 days.
• Infrastructure: use of AWS cloud firewall and regular penetration testing.

Policy update notification

• Major changes (e.g. addition of new data sharing parties) will be announced via website banner.

Contact Us

Privacy Officer Email: 1847373433@qq.com